ART AS BUSINESS: Professional Development for Artists

Posted on: December 9th, 2015
January 28, 2016 @ 6:00 pm – 8:00 pm
Mobile Museum of Art
Susie Bowman

January 23 & 24, 9:30 am – 5:00 pm
Thursdays, January 28, February 4, 18, 25, March 3 and 10, 6 pm – 8 pm

Cost: $65

Art as Business: Professional Development Model is a program designed just for artists! Creating and sustaining a successful career in the art business requires knowledge of business fundamentals and a plan of action that works for each artist’s individual management and creative lifestyle. This intensive hands-on 24 hours program targets the individual who is an artist and entrepreneur in any creative arts area: visual, writing, dance and performance, theater, sculpture, painting, film, or multi-media combination.

Renown artist and ASCA Fellowship recipient Curtis Benzle will present Module 1: All Artists Making a Living in an intensive 2-day weekend workshop devoted to providing all artists with business knowledge and a plan for creating self-sustaining career income. Workshop topics include “Creating and Selling Your Art”, “Product Development” and “Teaching Art in the Community,” as well as offer professional advice and guidance for attendees.

The Art of Success: Taking it to the Next Level: Module 2 provides an interactive hands-on 6-weeks program for the artist entrepreneur to develop an artist statement, business model and plan of action that will create a roadmap for them to visualize, understand and be able to implement, resulting in a successful ROI (return on investment) Topics include “Moving from Chaos to Clarity,” ”My Story Board: Vision and Mission” and “Setting Your Artistic GPS.”  Having creative and artistic experience, business experts Sher Graham and Pat Scanland will facilitate this module providing small group and 1:1 guidance.


Curtis Benzle is an internationally-known sculptor, whose signature works are translucent, porcelain sculptural vessels. Benzle received his B.F.A. from the Ohio State University and MA from Northern Illinois University. He is Professor Emeritus at the Columbus College of Art and Design (Columbus, OH), while maintaining his studio in Huntsville. Curtis Benzle is represented in major museums and collections around the world, including the Smithsonian, the Los Angeles County Museum of Art, and the White House Collection. His signature works are translucent, porcelain sculptural vessels.

Sher Graham is a veteran visionary entrepreneur of 45 years who has coached and guided business owners in diverse industries, including art, small business, creative services, entertainment, sports, hospitality, nonprofit, retail and service, to achieving success. She is the Chief Branding Officer of Synergy Strategic Communications in Mobile, AL. A Kent State University graduate, Sher is a published poet, columnist, writer, musician and artist. She is the publisher of Sea Oats Newsletter for writers and launching several digital publications in 2016.

Pat Scanland has worked in nonprofit organizations and colleges for over 30 years. Pat has taught courses for the University of South Alabama’s Department of Continuing Education in Nonprofit Management and Grant Writing for 18 years and also teaches seminars for other organizations. She is a native Mobilian with college degrees from the University of Louisiana at Monroe; Loyola University, New Orleans; and the University of South Alabama.


This workshop is made possible by support from the Alabama State Council on the Arts.